7 Facebook Hidden Features You Probably Didn’t Know
Facebook is probably one of the largest and most populated social media channels in the world. There are billions of active users of Facebook. It is a deep pool of people that can help in creating a brand without putting in much of an effort. But do you know there are multiple things that people don’t understand or know about this amazing social media channel? So, here we have 7 amazing hidden features that you probably didn’t know existed on Facebook.
1. Your account access
In today’s world, hacking an account has become more frequent. Not only common people but celebs also go through the phase when their account gets hacked. And many times you log in to your account somewhere and forget to log out. Whatever the case may be if you think your account is accessed by someone without your permission there are ways to check that from the “settings” section. Although, Facebook does notify you whenever there is an attempt or login to your account. But if not, just go to the security and login section and see the number of devices your Facebook is logged in.
2. You can download your data copy
Yes, there is a hidden feature that even a few influencers know about and that’s downloading the copy of your Facebook Data. This includes not only your chat or timeline but every element of your Facebook page. The videos, posts, images, everything, and conversations too. For this, you will have to go to the settings page, click on “your Facebook information” and then download your information. The entire data will be downloaded in HTML file format.
3. Write down your will
You might stay or not but your account will stay here until you are inactive for a long time or have deactivated it. But if you want it to go on as your memory, you can choose your manager who will look after your account even when you pass away. There is a legacy contract on the application of Facebook that can be used to do this.
4. Keep a request tracklist
No, you don’t have to create a tracklist of the people you have sent requests to in the past. There is already a section on Facebook where this happens automatically. You do not have to do anything. All those friends who have deleted or ignored your requests can be tracked with a few clicks. You just have to navigate to the “Find Friends” page and then check the “View Sent Request” option.
5. Autoplay videos can be turned off
There still can be a time when you might just get low on the internet. This is the time when you will not want to waste your internet speed or time on Facebook videos. Because they just randomly pop up and you can’t stop it. So go to the video settings and turn it off.
6. Ad preferences can be changed
Go to settings, then to ads, and then to your interest. From there you can easily change your ad preferences and remove the ones that you don’t want by clicking on the “X” icon.
7. Saving the posts for later
Yes, Facebook too allows the users to save their posts for later use. You just have to click on the 3 dots on the top right corner of every post and then click on the save post options. And it is all done. Yes, that’s easy.
Conclusion
There are chances that you might have come across any of these features but we are sure that not all of these would be known to you. So, now as you are aware of these 7 hidden features of Facebook, you now know how to find them on the application or website and then use it.
11 Best WordPress Email Marketing Plugins for 2022
Email marketing is a favorite way of content distribution for all marketing professionals. And 87% of marketers consider it the best way to spread their content. So they often look for the best WordPress Email Marketing Plugins to enhance the business growth.
WordPress offers a plethora of plugins that help you send emails and connect with your customers. However, to avail of the maximum benefit, you need to opt for the best plugin that matches your requirements. Here we have come up with a list of the best WordPress Email Marketing Plugins for 2022.
1. MailChimp
It tops our list of the best WordPress email marketing plugins. Mailchimp is suitable for consulting practices, creative services, marketing and advertising, and Non-profit-organizations. This versatile plugin includes several pre-built mobile-friendly sign-up forms that you can customize according to your need. There are also many convenient add-on plugins and an extensive knowledge base.
2. Everest Forms
It comes among the top WordPress email marketing plugins. With over 100000 happy users, Everest Forms allows you to make customized forms. Also, the pre-built templates and the drag and drop feature make form creation super easy.
3. OptinMonster
This plugin is popular among marketers as a lead generation tool. And it offers a range of plans from basic to professional. OptinMonster is suitable for all types of business at all levels.
4. Mailster
This premium plugin can manage all your email marketing tasks, from creating campaigns to customer analytics. So you no longer will have to spend time sending emails and newsletters to promote your site.
5. Newsletter
It is one of the best WordPress email marketing plugins providing the best user experience for promoting and adding subscribers. You can create unlimited email campaigns with advanced features to promote your service.
6. Sumo List Builder
With excellent email capturing tools, Sumo List Builder helps you with lead generation and conversion of the visitors into subscribers. This WordPress plugin for email marketing provides easy integration with other tools like MailChimp, Constant Contact, and Campaign Monitor.
7. Email Subscribers & Newsletters
A blogger’s best companion, Email Subscribers & Newsletters, works amazingly to send emails and manage newsletters. The plugin allows you to keep your users informed about new posts through automated emails and newsletters.
8. MailPoet Newsletter
This free-of-charge yet convincing WordPress email marketing plugin allows you to send unlimited emails to up to 2000 subscribers. It requires an easy configuration, and you can do your job from the WordPress platform. Once you cross the 2000 mark of subscribers, switch to the premium version with a single click.
9. WP Subscriber Pro
As the name refers, the WP Subscriber Pro is an excellent tool to send emails both to your subscribers and potential users. Thus it helps boost your site’s conversion rate. Also, this speed-optimized tool allows easy integration with other plugins like FeedBurner, MailChimp, and Aweber.
10. Ninja Kick
This premium WordPress email marketing plugin works as a list-building tool for growing your subscriber list. Also, there is an opt-in form to engage the users to your site. Ninja Kick supports 13 other popular email marketing plugins with its brilliant and responsive design.
11. SendinBlue
Coming last in our list is not to underrate the efficacy of SendinBlue. It is among the best WordPress email marketing plugins to send thousands of emails from your site. This official WordPress plugin supports all your email marketing tasks to grow your subscribers’ list.
Final Thoughts
WordPress email marketing plugins are a brilliant way to build your customer base. You can send emails and newsletters to connect with your subscriber. Also, beautiful form design and pop-ups work effectively to engage the site visitors and turn them into subscribers. This post includes the best WordPress email marketing plugins for 2022. We are hopeful that the post will be helpful for you to choose the right plugin for your site.
The Importance of Social Media Marketing in 2022
Social media has always been a game-changer for businesses and that’s the reason why its integration is getting extensive, year after year. But does your business get sufficient benefits from social media? And do you not consider it to be of any importance? Then this article is going to change it for you.
Here is why you should be using social media marketing as the other leaders:
1. It helps in creating a buzz
Social media has a lot of traffic and all you need is to create some posts that would lure them towards your business. The right tactics of Social Media Marketing help in creating the awareness of your brand amongst your target audience.
2. It is helpful in the generation of leads
If there was any direct lead generation way, it has to be through social media. Without a doubt, Social Media Marketing helps in creating more engagement and leads that become helpful for your business.
3. Increases the credibility of your leads
One of the most important things about Social Media is that it helps in nurturing your leads. Not only does it help in establishing a trustworthy relationship but social proofing and credibility also get better with the right set of skills.
4. Helps in improving your brand identity
A lot of brands do respect their customer’s reviews and they keep their customers ahead of everything. Social Media Marketing to a huge extent gives you the same thing. For every post, service, or product, you get reviews and feedback that are non-channelized. They come right from your customers. This will immensely help in improving your brand identity.
5. Establish a connection between opportunities and your posts
You need to understand your customer’s deep intentions and what they need. This can also be done if you actively post, use social media analytic tools, and do a few more things. You will be rattled to understand that each opportunity that’s created has come from your posts.
6. You can measure your efforts
Almost every social media platform has a set of analytic tools that will help you in tracking the KPIs. You can also enjoy the insight of your posts to really understand the nature of your target audience. This hugely impacts the brand’s image if taken seriously.
7. Makes your brand authentic
To be frank, here, social media platforms help in making your brands look authentic. And once your brand gets that credibility of social media, people not only start following you but also get a sense of trust in your brand. This is very important for you and your business.
8. You can drive through leadership
A good leader is one who listens to people, understands their problems, and then offers solutions. Social media can be the same thing for your brand. While you post things about your brand on social media, it reflects the interest of your viewers, their problems, and more. You can then integrate everything that’s good for your brand.
9. Significant Growth
Undoubtedly, one of the best things about Social Media is that it helps in getting significant growth. There are more than 4.8 billion people across multiple platforms. All you need to do is understand how you can bridge the gap between your brand and what people want.
10. Community building
If you want to step up in the game, simply create a community and let people join you. That’s one of the best things you can do to get better engagement. Don’t worry, this will increase your brand’s credibility, likes, shares, engagement, and everything.
So, these are just 10 of many things that tell how important social media marketing in 2022 is going to become.
7 Reasons Why You Should Invest in SEO For Your Business
We are living in a competitive online world, where every business should have an online presence. This is important not just from their growth point of view but also for survival. And we already are aware of the fact that online business keeps becoming competitive year after year. But SEO services can help in getting better results as it is one of the best, cost-effective and reliable ways of reaching customers.
What is SEO?
Search Engine Optimization popularly known as SEO is an umbrella that houses a lot of small yet potent tricks to help in boosting the business. This is one of the traditional methods of digital marketing that is result-oriented, cost-effective and adopted by many big businesses as well.
Why SEO matters
These services help in improving the traffic and results on a website with the help of different strategies and tactics. The more you optimize your website using these services the better it becomes for your website. It starts to rank quicker and you will reach more people quickly.
But that’s not the only thing it can help with. If you keep following the good practices your website gets a lot of value and that makes a strong brand value. There are a lot of other benefits that a business can draw from SEO.
We have listed a few so that you can determine how important SEO services are for any business, even though a lot of people think otherwise.
Benefits of SEO
1. Increased website traffic
Ideally, the main and basic work of SEO services is to increase website traffic. More than 90% of people search everything online, from finding a house to rent to ordering food online. In this, if you don’t invest in your search engine optimization, you might not be able to rank and would lose a lot of customers.
2. Improved user experience
Do you think only by ranking higher in the Google Search, you will be able to get results. Will that be sufficient for converting views into sales? No, it won’t! Your website needs to have an intuitive interface to improve the user experience. This is a part of good SEO practices but not followed by many. But you should surely consider doing it.
3. Increased brand awareness, credibility and authority
Brand awareness, authority and credibility are three important elements of good SEO. A person who knows about good search engine optimization practices would use tactics like linking your social media handles to the website and maintaining them properly, adding blogs and articles regularly, securing backlinks and so much more. All these things help in increasing the credibility and authority of the website.
4. Local SEO is great for increasing engagement, traffic and conversions
This is a very important benefit for startups and SMEs; due to the increase in mobile traffic. With the help of local SEO, finding your business will be easier for people. This is because you will be optimizing your entire website for a particular area. It can start from a locality, city, state and then further.
5. Healthy return on investment
Although SEO services are a bit traditional, they are high on returns. This means when you see it in the longer run, the amount you invest in SEO will turn out to be small as compared to what it gives in return.
6. Maintain a competitive edge
There is always an update that comes up on Google every now and then. To stay in the competition you will have to keep a tab on that. Learn about the updates that come up and then try to integrate them into your website. This will keep giving you an edge over others. Also, you should ensure your good SEO practices are being followed in the work.
7. Relatively cheaper than other marketing methods
The new and latest marketing methods require a lot of investment whereas on the other hand for people who constantly do the SEO of their website are better. They save a lot of money and with all the good practices get better results than others.
Conclusion
Are you getting your SEO done? Is there a problem that you are facing? Try and integrate these methods into your website or SEO ecosystem to get better results.
How Can a Digital Marketing Audit Help Your Online Business?
As you already know that the entire world including our businesses has become online to cope up with the changing world. If we are doing online business, we need to integrate new tricks to keep a check on our business. Isn’t that true? So, how well optimized is your business? More importantly, are you able to scale your business as per your plans?
One of the important elements to know about your business, in order to help it grow, is keeping a tab on it. And to help you with this, you need to have timely audits in your business. If done right, you can get a lot of benefits from your business but you will have to conduct a timely and in-depth audit in your organization. But before you get it done, do you really understand what digital marketing is?
What is the main purpose of a digital marketing audit?
When businessmen get a digital marketing audit of their organization, they understand the loopholes of their business. It helps in getting an in-depth review of the previous marketing campaigns held by your company. The audits help in taking a look at all your campaigns and understanding their results. It analyzes the performance of the campaigns and shows the results accordingly.
These days, you don’t have to rely on a single person or a couple of them. A lot of marketing audit agencies have established themselves to give accurate results.
What are the ideal conditions when you should get a digital marketing audit?
Getting to understand digital marketing audit is one thing and to use it in a better way is something else. One of the most important things for a digital marketing audit is to know what is the right time to get one done.
Listed below are the scenarios when you should get an audit done:
1. Whenever the management decides on a new business launch
There are a lot of benefits of getting your digital marketing audit done before you launch a new venture. It helps get intel on what others in your sector have done. Is there any similar product or not, if there is someone with a similar product, how to stay clear of them. And most importantly, it helps in understanding the best way to position your business. Once you have understood the nature of the market w.r.t your new venture, you will be able to make a better placement and get better results. While marketing your product, you will also have less risk of losing any investment and your resources will also be well placed.
2. During the introduction of a new product in the market
If you are introducing a new product in the market, it is better for you to test the market. You might be at risk instead but after getting your digital market audit, you can rest assured of certain things. But you don’t have fortune to spend, be it time or money; so it is of utmost importance that you pick the right channels to showcase your products.
3. Whenever your financial year takes a dip or keeps stagnant
No one in the business world loves to have a business where they keep everything stagnant, right? That’s the least we are talking about. If your business is experiencing any loss in a quarter or a financial year, it is better for you to check your marketing strategies and get them revised. Or another better option for you is to get an online audit.
Conclusion
There are a lot of things to understand about the online business audit but the above-mentioned are the important ones. Keep them in mind and try to integrate the ones that you think could bring better revenue to your business. Not only does it offer better revenue but can also hit your competition hard. So, try to find a wonderful auditing provider and get going with them.
But before they move forward, you need to ask them to look behind. Check what was wrong in the previous cycle. That’s how it works.
Google MUM Update: Important Things That You should Know
Google keeps updating the algorithms of their search engines. Small updates keep coming every second month that make all the creators powerful. Google always tries to level the battlefield between different creators. And to make this happen, Google has announced a major change in their search engine.
An insight about the MUM update
Recently, Google has announced a huge change in their search engine where they will be redesigning their entire search structure. With easy search and voice commands already existing, Google has decided to take a leap forward. With the help of the MUM update, they are planning on making the search engine a bit more clever and appropriate.
In the MUM update, Google will be integrating AI (Artificial Intelligence) to help users explore different topics easily. With this update, the users will be guided to a better search in a visual way. The developers have also claimed that the update will make searching precise and about 1000 times better. They have also intimidated users that the complete testing and application of this MUM update can take up to 2 years or more.
What is MUM and how will it change the entire search engine?
Multitask Unified Model, which is shortened and pronounced as MUM, is nothing but an algorithm that is created to search across the internet in different languages. It can be either via speech, text or even images. Moreover, this update is going to provide the best link supporting the most information for a user.
The next thing that you might ask yourself is, how is it going to benefit or affect you as a user, right? Don’t worry, the answer is:
- Currently, the users rely on Google to crawl the websites that are top-ranked and offer the best information from those links.
- But with MUM in action, you will be able to see a magnificent shift in what you will be provided by the search engine.
- The MUM update as already mentioned is going to level up the playfield because it will break the language barrier.
- If you are searching for something in English, but Google is unable to find the right information on any of the English websites, it will show you the result of another website that might be a regional language.
Conclusion
A lot of creators have been facing the problem that people only stick to the first 10 links that come on the first page. This update is going to take the users past those links by bringing the best information or the most informative page online. For those who always thought SEO is not a useful thing, you will have to think again about it.
